Choosing a growth strategy for a business is something that must be done carefully. It is an important part of any business’s long term success. By building up from a solid foundation, businesses have a better chance of being able to thrive in the future.


Every business has weaknesses and strengths. Determining what those are is the first step in choosing a successful growth strategy. When a business can identify its strengths, it makes it easier to identify the weaknesses and turn them into strengths as well.


There are a few areas that should be analyzed at this point in the process. They include costs/revenue, personnel, operations, and philosophy or mission. When it comes to costs vs revenue, it must be determined if profit margins are falling or rising. If the cash flow is positive rather than negative, it helps to determine which of a business’ departments are thriving and which could use improvement.


In the case of personnel, it helps to analyze employees to determine which ones stand out in the crowd. This is also the time to assess which employees have the ability to lead the business to future successes. It is the time to figure out who to groom for promotion and who not to. In some cases, businesses need to look into hiring employees who may have long term potential for success.


The operations of any business are almost never completely free of trouble. Choosing a growth strategy involves determining which teams or departments are the most successful and why that is the case. Analyzing the actions of those who manage a team or department can help businesses make improvements in departments that aren’t performing as well.


The mission or philosophy of a business should be analyzed to determine if it is accurate and sufficient. This step helps businesses stay focused on the activities that matter most to them and brings to light any pursuits that aren’t necessary. Businesses can use this to tighten their budget if need be, and they may also determine if the mission of the business should change to more accurately reflect how the business has already grown.


There are also external factors that need to be taken into account. This includes a business’s share of the market, as well as its competition and economic climate. All of this contributes to the choice of the right growth strategy to promote and encourage future success.